With the invention of the telephone in 1876, Alexander Graham Bell made the world a little smaller by bridging the distance among people. More than a century later, telecommunication is hotter than ever, impacting daily living and business operations alike. Said Bell of his discovery, "What this power is I cannot say; all I know is that it exists, and it becomes available only when a man...knows exactly what he wants and is fully determined not to quit until he finds it."
That quote — a testament to Bell's quest — also speaks to the recent marketing shift. Consumers now possess the power, controlling the search space and the tools to find local-business information. That's why local-business marketing has changed, from targeting unsolicited consumers to directional tactics. Directional marketing, which enhances a business' search presence so it is quickly found by purchase-ready consumers, provides highly qualified leads. That's because these searching consumers are in the market to buy, actively seeking products or services and businesses that offer them.
Our proprietary research indicates that the phone is a powerful player in the search space, as nearly 40 percent of consumers follow up their online research with offline behaviors, including phone calls that lead to in-store visits and/or purchases. That means the phone is used late in the purchase process, once a brand is identified and the consumer is ready to buy.
The 22 million phone calls per month to directory-assistance providers indicate that consumers are determined to find you once they know what they want. But does your search presence extend to directory assistance?
Make the Call to 15miles...and Get More Calls
Phones are everywhere. With our help, you can be, too. Like an operator, 15miles' local marketing connects consumers with your brand outlets in niche markets. A leader in local-search marketing, we lead the way in directory advertising so consumers everywhere can find your brand nearby when dialing directory-assistance providers.
Directory assistance provides you with a variety of flexible options to help consumers find you locally, including front-end sponsorships, switch-pitch listings, preferred listings, category preferred listings and SMS text messages.
Regardless of the program you choose, each works in the same basic way: When consumers access directory-assistance services, they hear short audio ads targeted to the numbers, businesses or categories being requested. Rather than access the requested numbers, callers can connect to the advertised businesses. And that's where you come in.
We have established partnerships with the top directory-assistance providers, including 1-800-FREE411. From strategizing a directory-assistance campaign for your company to complete campaign management, 15miles offers comprehensive location-based marketing solutions to help consumers find you with ease (offensive) or to change the mind of searching consumers during purchase selection (defensive).
Contact 15miles for complete business-directory management and directory-assistance services.
