We help consumers find your business.
It’s as simple as that.
As experts in lead generation, 15miles provides solutions for clients, with a focus on local-search marketing. Through our interactive programs, consumers can be targeted and reached — regardless of where or how they may be searching./p>
15miles is a stand-alone, interactive-search division of New York-based TMP Directional Marketing (TMPDM). TMPDM split from Monster Worldwide in 2005 and became the world's largest local-search agency, specializing in offline, online and mobile solutions. In 2009, TMPDM formed a separate division — 15miles — to handle its online and mobile marketing.
Our mission is to help clients convert sales by making each brand the foremost choice and among the first found when consumers search. We take a client's mass-market message and give it pinpoint accuracy to be delivered in the right place, at the right time and to the right people.
15miles stems from an impressive history in offline solutions and local, Yellow Pages advertising for Fortune 500 companies. We have applied that same understanding of the local marketplace to the interactive space, using our innovative, search-engine marketing to develop the complete search presence for leading brands. Based on our strength in the local-search market, we use our knowledge to create marketing strategies founded on the premise that consumers search globally but buy locally. These marketing strategies, which are formed by integrating diverse mixtures of interactive-media solutions, are aimed at growing businesses through lead generation and sales conversions at the local level. We won't stop until we have the best plan in place to help brands reach local consumers and achieve greater returns on investment.
From tracking and profiling consumer behaviors online to entire campaign management and execution, we possess the ability to work with centralized clients on big-picture programs, yet we're equally adept at working with one dealer, agent or storefront. We drive local business to websites and brick-and-mortar storefronts by implementing smarter uses of tried-and-true resources and technology — all tested on ourselves to help us become an industry leader.
We care about our clients' success and always have their needs in mind. That's why we always see campaigns through, from concept to completion. We strive to find ways of keeping brands on top by ensuring their programs benefit their bottom lines. Only when our clients succeed do we succeed.
We're all about relationships. Not only do we want to enhance your relationships with consumers, we also care about building a lasting relationship with you. At 15miles, we invite you to go directly to the top by accessing our highly skilled team of professionals, who specialize in local search, directional and search-engine marketing, and interactive technology and media. Our team's impressive résumé is a collection of seasoned Fortune 500 executives, product specialists and interactive-marketing veterans.
Prior to 15miles, Michael Flanagan was vice president/general manager at ADP Credit Corp. In December 2003, Flanagan became chief financial officer of Monster Worldwide's directional-marketing division, before the company became TMP Directional Marketing (TMPDM) in 2005.
Today, he oversees TMPDM and 15miles' profitability, operational-efficiency and senior-management teams. As CEO, he works with these teams to establish performance goals and priorities among departments, delegating responsibilities to keep the entire company on track, on time and on budget. His knowledge of the marketing industry is applied to successfully developing strategic relationships outside the company, guaranteeing the proper networks are in place to meet set objectives.
Gregg Stewart has over 20 years of Yellow Pages and interactive agency experience. Prior to 15miles, Stewart was executive vice president of Wahlstrom Group and president of Wahlstrom Interactive, a division of Interpublic Group. He then became senior vice president of channel management and marketing at Fathom Online, an SEM firm.
Stewart joined TMPDM as senior vice president of its eastern region in January 2006, where he successfully managed the Yellow Pages, interactive and local-search programs for clients. In January 2007, he assumed the role of senior vice president of interactive to further develop TMPDM's integrated media solutions. In August 2009, Stewart became president of 15miles — the interactive division of TMPDM.
At the helm of 15miles, Stewart applies his expertise in search marketing to the interactive space, developing digital-media solutions for his clients' complete search presence.
The vertical expert on local search for ClickZ.com, Stewart previously served SearchEngineWatch.com and the Search Engine Strategies advisory board.
Monica Ho has over 11 years of marketing and management experience, including a solid foundation in Internet advertising, sales and client services. She joined TMPDM in 1999 and, in 2006, became vice president. Four years later, she assumed the role of senior vice president of marketing and creative, a position that gives her responsibility for the strategy and implementation of all interactive-marketing solutions for 15miles. Ho serves as co-chairperson of the SEMPO Research Committee and committee lead on the SEMPO Research Review Panel. She is also an active member of the Interactive Advertising Bureau's search committee and the Association of Directory Marketing's local-search committee.
Will Foust brings to the table years of experience in interactive and direct marketing for a variety of clients. His directional-marketing career began in print Yellow Pages as campaign manager for Atlas Van Lines. During his career, he has developed, implemented and managed interactive programs for Allstate Insurance, Enterprise Rent-A-Car, Bally Total Fitness and General Electric. Foust joined our agency in March 2007. In his current role, he guides 15miles' client-facing interactive services.
Steve Haar possesses more than 20 years of offline and online marketing experience in brand advertising, as well as local and direct marketing. He has engineered projects, ranging from broadcast, out-of-home (outdoor) and print advertising to display, search and mobile marketing. Haar's tenure in interactive advertising began in 1994 with Monster Worldwide, and he has been working for companies — agencies and advertisers — to develop digital-marketing programs ever since. Some of those companies include Leo Burnett, Starcom and Leapfrog Online. As an advertiser, Haar was instrumental in directing a $50-million, interactive-media budget and was responsible for overseeing business analytics. He also developed media partnerships and led teams of creative, research and interactive marketers to execute tools and strategies for customer acquisition.
