Near the end of the purchase cycle when consumers have selected what to buy, they consult print Yellow Pages directories to find local businesses that carry the chosen brand names. Located in nearly every U.S. home and business, print Yellow Pages have long been a source for local-directory advertising and a staple among consumers for referencing local-business listings.
But as media usage and search behaviors evolved toward digital platforms, the Yellow Pages industry had to remain relevant in search by responding to consumer needs. What transpired was the transformation of print directories into interactive databases. With the transition of Yellow Pages to the innovative, user-friendly functionality of Internet Yellow Pages (IYP), local-directory advertising is even more accessible and convenient.
Vital to your local-search strategy, IYP listings close the gap between you and consumers — at the point of purchase — by putting local businesses on the map.
15miles Knows Internet Yellow Pages Advertising
At 15miles, we do more than just understand localized Internet marketing and advertising. We aim to lead the industry, and that's just what we've done. Backed by years of experience and proven results, we are the industry leader in local-search solutions, including Internet Yellow Pages advertising.
Our IYP specialists work with each client one-on-one to identify individual marketing objectives, goals and capabilities, followed by an evaluation of Yellow Pages sites for Internet-advertising opportunities. A complete analysis covers your industry market share, as well as traffic to specific categories/headings and keywords.
Once we determine the IYP categories and sites — SuperPages, YellowPages, Citysearch, Yellowbook and DexKnows, to name a few — that best reach your target audience, we make recommendations for ad sizes, desired positioning and target-performance metrics for each local directory. Then, we study quality of traffic and/or leads, based on overall performance indicators that are tracked in our proprietary ClickMaps dashboard. 15miles follows a multi-step approach to develop and track your local-directory advertising:
- Review/develop ROI-success criteria
- Research various IYP opportunities, category traffic and click-through rates
- Conduct market research: competitive intelligence, consumer profiling and demographic targeting
- Determine ad cost and IYP-site usability
- Research and take advantage of publishers' special offers
- Recommend a targeted, cost-effective program that meets campaign objectives
- Develop creative elements that meet campaign goals
- Test programs prior to full launch
- Review placements on all sites to ensure that business information is correct
- Track and optimize — monitor and adjust advertising performance based on objectives for local, Internet marketing
- Call-volume testing (CVT) to gauge performance
- Post-click tracking and analysis to quantify actual leads and sales from your local, Internet-advertising campaign
This search-marketing approach has been proven to connect businesses with niche markets. At 15miles, we make your message hit the mark by honing in on key areas for highly effective results. Bulls-eye!
Contact 15miles for Internet Yellow Pages advertising that connects your company with target consumers in cities and small towns across the world.
