Proprietary research suggests that a majority of consumers want to purchase within 15 miles of their homes, underscoring the importance of your local-search presence online. As local search has emerged in the digital marketplace, new-and-improved functionality has been implemented on the major search engines, as well as Internet Yellow Pages (IYP), mobile devices and GPS systems. As a result, consumers everywhere are turning to local-search tools with greater frequency and are placing more importance on online, local-business listings.
Now, imagine that your local-business listings are inaccurate or not properly positioned online, sending consumers on a wild goose chase to find you. The end result will likely be dissatisfied shoppers and happy competitors.
At 15miles, we understand that managing online business listings for all your local storefronts can be time consuming, and staying current with the ins and outs of local marketing can be complicated. That's why we integrate our innovative, proprietary LocalFeed marketing tool to streamline your business listings.
We do the work, you reap the sales. You could say we're the one-stop, go-to source for location-based marketing.
Here's how LocalFeed works.
LocalFeed listings management provides recent, relevant and enhanced content to search engines, as well as Internet Yellow Pages providers and aggregators. In fact, 15miles has close, working relationships with major data aggregators, and actually helps determine some of the standards for data submission. Such relationships enable us to work with aggregators in the local space, as well as top-tier and second-tier search engines.
On a monthly basis, we submit data on behalf of our clients to aggregators like InfoUSA and Localeze. These aggregators, in turn, update their databases with refreshed, relevant content, and distribute to their customers.
Plus, enjoy these other benefits of our LocalFeed marketing solution:
- Enhance visibility in the Google OneBox and on local-search sites
- Improve accuracy of online business listings on local-search sites
- Build business profile pages with optimized data
- Manage listings on sites like Google Maps, Yahoo! Local and IYP
- Provide monthly data to commonly used service providers, including MapQuest, MSN, Garmin, AOL, Ask.com and more
Localized Business Marketing Tops Our Résumé
By mediating between your local businesses and local-search sites, we take the proactive steps to improve the accuracy and position of online business listings, meeting the needs of both consumers and businesses. Through our trusted feed process, we target — at the source — inaccurate business information that may be circulating on local-search sites, IYP, navigation systems and more. That results in a happy ending for your customers (they can find you) and you (more sales).
Trust us. We understand local marketing, having studied search and purchase processes to comprehend how consumers search globally, yet shop locally for their favorite brands. By integrating our innovative search solutions and marketing strategies, we are able to create a complete search presence for your brand. Then, we help you capitalize on the sales-generating potential of local-business marketing by directing consumers to your online business listings, which contain the necessary information — local phone numbers, storefront data or dealer websites — that consumers use to find you.
Contact 15miles to add LocalFeed marketing to your résumé.
