Consumers utilize Internet search engines to find their favorite brands worldwide. In fact, nearly 68 percent of search-engine users do not look past the first results page on major search engines. That's why it's critical to obtain a premium listing for your brand atop search results.
Through paid-search marketing, from pay-per-click (PPC) and contextual advertising to paid inclusion, 15miles can help you develop a better national or regional search presence.
The payoff? You gain maximum brand exposure by appearing at the forefront of search results when consumers look for the products and services they need.
Paid-Search Marketing
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PPC-Advertising Services
Consumers utilize the Internet to search globally for the best brands to buy. By targeting the keywords and search behaviors of Internet users, you can appear before potential customers early in the purchase process. The most common form of paid search, PPC advertising (or paid placement) utilizes optimized keywords and other criteria to improve your position on search-results pages.
As consumers research brands online, you can cost-effectively grow brand awareness. The biggest benefit of PPC services, however, is the ability to create highly relevant leads, which result in increased calls, clicks and conversions. When consumers click your PPC ads, direct them to custom landing pages or lead-generation forms on your website, and pay only for the clicks your ads generate. Even more, track the clicks, from where they originate to the final sales.
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Localized PPC-Advertising Services
While consumers search globally for top brands, they tend to shop locally. Statistics indicate that 74 percent of Internet users utilize search engines such as Google or Bing to find local-business information. Once a local business is identified, 80 percent of consumers prefer to shop within 15 miles of their homes.
At 15miles, we can tailor your PPC-marketing program to major search engines and local-search sites alike, so consumers can access your brand through hometown affiliates or storefronts. Through geo-targeting capabilities such as location-specific keywords and ad copy, we position your brand where consumers can easily find it — at the top of paid-search results for geo-targeted queries like "bars in Milwaukee" or "St. Louis concert tickets."
Paid Search the 15miles Way
Whether your business is local or services a few states, 15miles has comprehensive, paid-search solutions for your highly specific needs within niche markets. Through our proven PPC services, you can geographically target your campaign to consumers looking for local businesses. Or combine your PPC program with search-engine optimization to dominate online exposure, enhance your search presence or diversify your marketing mix. Whether you need a national or local PPC program, we possess the capabilities to optimize your search presence across all platforms.
As an industry leader, 15miles starts with an initial meeting to discuss your specific goals. We follow this with a creative strategy and ongoing PPC management to help you meet your objectives. Plus, enjoy flexibility to adjust PPC-advertising budgets, programs and targeting capabilities, all focused on finding the right solution for you. As your target consumers and competitors change or if search engines alter their search criteria, our personal PPC analysts stay abreast of all industry and market changes to assist with campaign refinements.
Here's a snapshot of what our all-encompassing PPC services include:
- Competitive, consumer and keyword intelligence
- Keyword selection relevant to your business offerings
- Customized ad copy
- Customized, targeted landing pages and lead-generation forms
- Split-A/B testing
- Geo-targeting for searches by neighborhood, city, county, metro, state or IP address
- Call and post-click tracking to capture leads
- Detailed dashboard reporting and a ClickMaps post-click analysis to measure calls, clicks and conversions
- Flexibility to change ad content, links to landing pages and bids
- A dedicated, personal consultant, offering day-to-day PPC management to help with conversion optimization
Contact 15miles to pay per click your way to the top of search results.
