Get your message noticed,
and they will come.

Search Engine Marketing

Search engine marketing (SEM) is more than ROI. It’s an opportunity to build website traffic, brand awareness and a better online experience for consumers. If you build these, consumers will find you, and your business has potential to grow.

When consumers use search engines to explore products or services, pay-per-click (PPC) advertising and organic search results appear on the page, streamlining the consumer’s search into one online experience. Why not incorporate your paid and organic search engine marketing into an integrated online solution? For truly optimized results, the SEM team at 15miles develops fully integrated strategies using both PPC advertising and search engine optimization services so consumers find you at the critical moment of purchase selection.

Pay-Per-Click Advertising

At 15miles, we tailor your brand’s SEM message to specific audiences for optimal results. Our paid search engine marketing has been proven to enhance marketing for regional or national coverage and within local areas.

Paid search engine marketing at 15miles starts with quality PPC management, which includes an initial meeting to discuss your specific goals, followed by a creative strategy to help you meet your objectives. Enjoy flexibility to choose adjustable PPC advertising budgets, programs and targeting capabilities, all focused on finding the solution that fits your business.

Services:

• Competitive intelligence.
• Keyword selection relevant to your business offerings.
• Customized ad copy per keyword group, not generic ad copy produced by many automated paid search solutions.
• Targeted landing page suggestions.
• A/B testing used to measure banner ads, emails and landing pages.
• Detailed dashboard reporting and a ClickMaps post-click analysis to measure calls, clicks and conversions from your PPC advertising.
• A dedicated PPC advertising consultant, offering day-to-day PPC management to help you enhance conversion optimization for your campaign, keep pace with your competitors, and change strategies as you refine your goals or search engines alter their search criteria.

Conversion Optimization

Conversion optimization is where the science of search and the art of creating an online experience coincide — turning online searches into sales. 15miles makes sure that every search counts by offering conversion optimization services such as:

• Website design and content/offer variation testing.
• A/B testing.
• Advanced offline and online consumer tracking analytics.
• Proprietary consumer behavioral research.

Search Engine Optimization

Industry studies show that Internet users are most receptive to and apt to click on organic search results because they find organic listings most relevant to their needs.

Search engine optimization (SEO), or natural optimization, helps you get ranked high in search results for your company name, as well as products or services connected with your brand. At 15miles, we begin by collecting relevant data about your brand and conducting extensive keyword research to assess and optimize your online visibility for national or regional coverage. Then, our specialists devise a plan and apply SEO best practices to improve your ranking on organic search results.

Services:

• On-site SEO services: revise metadata, implement targeted keywords into content development, create and optimize landing pages, build internal linking and establish company blogs.
• Off-site SEO services: build external links, submit to Web directories, optimize widgets, establish social media profiles, post to external blogs, join online communities and interact on discussion forums.
• Feed optimization services: develop XML sitemaps and integrate local RSS feeds into your affiliate sites for customized local traffic.
• Web analytics: track website traffic, manage rank changes for targeted keywords in metadata and body content, suggest keyword revisions, monitor all links to your site, provide up-to-date reports on your competitors’ sites and keywords, follow your internal blog ranking and more.